GENERAL STRUCTURE OF OUR WORK

Potential Imagination is a center for psychological research and creation focused on human development through imagination, symbolic languages, and emerging technologies. Its work is structured around three interconnected core areas:

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1. Technological Applications for Human Development

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The center operates with two pioneering artificial intelligence platforms—Zimia and Ymia—which function as symbolic spaces designed to accompany the construction of meaning throughout key transitional moments in life:

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• Zimia is a symbolic artificial intelligence created to support individuals navigating educational decisions, existential questioning, or the redefinition of academic and life trajectories. Rather than offering prefabricated answers, it opens up a space to imagine what has not yet been formulated or verbalized.

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• Ymia, in turn, is designed for artists, athletes, professionals, and individuals in meaningful relationships. It recognizes these domains as essential dimensions of human development, offering an AI trained to facilitate symbolic reflection, personal exploration, and the strengthening of identity in contexts of high emotional and cultural demand.

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Both platforms are grounded in research from cultural semiotic psychology and converge within a broader system that places the life project at the center—as a field of symbolic imagination, transformation, and possibility.

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2. Critical Training in Psychology and Technology

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The center promotes the education of new professionals in psychology, with an emphasis on a critical understanding of digital technologies and artificial intelligence. Through seminars, courses, and specialized mentoring, it fosters the development of competencies for the analysis and design of psychological interventions in techno-mediated environments.

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This area seeks to position technology not as a threat or a mere tool, but as a symbolic field that can be inhabited, questioned, and reconfigured through the lens of the human sciences—opening new scenarios for thought, creativity, and the transformation of the impossible and the not-yet-possible.

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3. Psychology Scientific School: International Research Community

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This study and co-research group brings together students and researchers in psychology committed to advancing and deepening cultural semiotic psychology, especially in relation to technological contexts, generative AI, and artificial interactions.

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Its focus lies in designing innovative methodologies, analyzing computational language as a symbolic mediation, and exploring new forms of subjectivation and meaning-making in digital environments. It functions as a theoretical and practical laboratory for imagining new forms of psychological science committed to human development.